I love writing. I love getting the words, the stories, the thoughts out. I love writing the things that I wish I could have read at a different time in my life, that I could have related to, that would have made me feel more understood and less alone. I love working out the tangled ideas in my head and putting them down in a coherent way on paper. 

But I don’t really have a niche. I don’t have one thing I like writing about a ton, and every time I try to narrow it down, I start feeling claustrophobic. I feel scattered, even though I know what I want to say when I sit down at my computer. I’m a mom, but I’m not a mom blogger. I like clothes and beauty but I’m not a lifestyle blogger. And I don’t feel like an expert in anything – I couldn’t tell you how to become a PR pro or how to organize your life or even how to write a blog post. The only thing I have become an expert at is abruptly changing my mind about the direction of my life, and somehow sticking the landing, even if it’s really ugly. Though I can’t tell you how I do it, so maybe I’m not an expert, and it’s just privilege and luck. 

Anyway, I’m struggling to find my niche and to establish my “personal brand” as a writer, because, honestly, I’m a dabbler. I have a lot of random interests, and I like to talk about a lot of different things with different people. With some friends I talk about skincare, with others I talk about books, and with others I talk about mental health. And with strangers on the internet, I talk about pretty much everything. 

So if you have a niche, how’d you find it? How did you decide that you were an X writer or blogger? Share your secrets!